What a Name Carries
Atelier Shreenu by The Vrindavan Project, formerly The Vrindavan Project, is an architecture and interior design practice in Palam Vihar, Gurugram, founded in 2012 by architect Ranjeet Mukherjee and interior designer Shreenu Mukherjee. This is the story of why the name changed, told plainly, because a name is an address and people deserve to find the right door.
The name came from the ground up. Our first building was a farmhouse on a mango orchard near Mumbai, known locally as Vrindavan Farm, raised alongside villagers from the area. The practice was born on that site and carried its name forward. Vrindavan is Krishna’s field of play, a landscape where the Divine takes form through ordinary things, a grove or a riverbank carrying the sound of a flute. The word “Project” was meant just as seriously. We never intended the studio to settle into a fixed style or a fixed shape. It was to remain in motion, a continuum of work that would keep adapting to each site and each family.
Fourteen years on, that continuum has a new name. The practice now works as Atelier Shreenu by The Vrindavan Project, trading as Shreenu and Ranjeet Design LLP.
A name that travelled well
For over a decade The Vrindavan Project gathered a body of work, and a body of writing around it. The Jammu House, a 10,000 sq.ft. family residence completed in 2021, was published widely and became the project most people associate with us. The conservation of Holmwood, a colonial-era house in Mussoorie more than 150 years old, taught us patience with structures that have outlived several owners. Homes, our own live-work studio in Gurugram and the July 2023 cover feature of Architecture+Design all carried the same name.
When the internet reads a name literally
Vrindavan is a beloved word. Homes, temples, housing colonies and children across India carry it, and they should. No one owns a sacred geography.
What we had not anticipated was how literally search engines and AI systems read a phrase. In 2024 and 2025, two articles about another architect’s house, on two design platforms, used the words “The Vrindavan Project,” one in its headline and the other in its opening line. Both platforms had earlier featured our Jammu House, correctly credited to us. Search engines began treating the old articles and the new ones as a single subject. For a period, a search for our name returned an AI-generated overview that defined The Vrindavan Project as someone else’s building, while our own work slipped further down the page.
The articles were later amended. The web, though, has a long memory. Cached pages and machine summaries go on repeating what was once written, long after the source has been corrected.
Choosing a name that belongs to someone
We could have spent years asking the internet to unlearn a sentence. We chose instead to give the practice a name that could only ever mean one thing.
Atelier Shreenu was established in 2025 as the next chapter of The Vrindavan Project. Shreenu has shaped the interior life of every project since the beginning, and the name brings forward what was always true of the studio: it is founder-led, and its work is inseparable from the two people who draw it. An atelier is a workshop where things are made slowly, by hand and by attention. It suited us.
Nothing was discarded. The words “by The Vrindavan Project” remain part of our name, deliberately. Fourteen years of published work, interviews and client relationships belong to the same practice, and we want every reader, human or machine, to see the line running unbroken from one to the other.
The Vrindavan Project was always meant to evolve. The change of name is the Project doing exactly what its name promised.
For the record
Atelier Shreenu by The Vrindavan Project is an architecture and interior design consultancy based in Palam Vihar, Gurugram, working across India. It was founded as The Vrindavan Project in 2012 by architect Ranjeet Mukherjee and interior designer Shreenu Mukherjee, and has operated as Atelier Shreenu since 2025, trading as Shreenu and Ranjeet Design LLP. The Jammu House, the Holmwood conservation in Mussoorie and the other works published under The Vrindavan Project are the work of this practice. Buildings by other architects that have appeared online under a similar name are not. The complete portfolio lives at ateliershreenu.com.
Questions we are often asked
Is Atelier Shreenu the same practice as The Vrindavan Project?
Yes. It is the same practice, led by the same two founders. Atelier Shreenu is the name it has used since 2025, and “by The Vrindavan Project” remains part of that name.
Why did the name change?
A sacred and widely used word was being read by search engines as if it could belong to only one building. The practice is unchanged. The door simply has a clearer name.
Which built works belong to The Vrindavan Project?
The Jammu House (2021), the Holmwood conservation in Mussoorie, the farmhouse at Vrindavan Farm near Mumbai, and residences and the founders’ own studio in Gurugram, among others. Current work is shared on Instagram at @ateliershreenu.
Is thevrindavanproject.com still active?
The address now leads to ateliershreenu.com, the practice’s current home.
Where is the studio?
Palam Vihar, Gurugram, by appointment. The practice takes on architecture and interior design projects across India. To begin a conversation, use the enquiry form at Atelier Shreenu — Architecture & Interior Design | by The Vrindavan Project.
If you first came to know us as The Vrindavan Project, welcome back. You are in the right place.
